I’m thinking I should start blogging again, but in the meanwhile you can find me on Twitter and LinkedIN.
Tom Michiels’s Weblog
Blogging
March 24th, 2010 | Published in online marketing
Forrester Research report on Sponsored Conversations
March 3rd, 2009 | Published in online marketing
On Monday, technology and market research company Forrester Research published an 8 pages report titled ‘Add Sponsored Conversations to Your Toolbox‘. The report basically advises corporations to engage bloggers in “sponsored conversations,” or the exchange of goods or credit in exchange for blog coverage.
Survey and experiment on paid blogging
January 26th, 2009 | Published in uMarket.it
I recently conducted an elaborate study on the Belgian blogosphere’s position on paid blogging. This research was part of the Master Thesis I wrote during my eMBA at the Flanders Business School in cooperation with the Kellogg School of Management. The subject is “uMarket.it: Consumer Generated Marketing”: a venture business plan, research project and financial plan to launch a self-serve online marketplace that allows advertisers to reach out to a European network of bloggers.
Previously
Mar 3, 2009
Forrester Research report on Sponsored Conversations
On Monday, technology and market research company Forrester Research published an 8 pages report titled ‘Add Sponsored Conversations to Your Toolbox‘. The report basically advises corporations to engage bloggers in “sponsored conversations,” or the exchange of goods or credit in exchange for blog coverage.
Jan 26, 2009
Survey and experiment on paid blogging
I recently conducted an elaborate study on the Belgian blogosphere’s position on paid blogging. This research was part of the Master Thesis I wrote during my eMBA at the Flanders Business School in cooperation with the Kellogg School of Management. The subject is “uMarket.it: Consumer Generated Marketing”: a venture business plan, research project and financial [...]
About me
Hello reader, welcome to this blog. My name is Tom, and I was born in the year that Ozzy Osbourne bit the head of a bat. I am currently living and working in Antwerp, Belgium. Professionally, I am an online marketing fanatic specializing in search engine marketing, so I know a thing or two about online business, strategy, and marketing. Would you like to join me for a drink? Feel free to send me an e-mail at tom[AT]tommichiels[DOT]eu
